New Catalogue, new thinking 25. March 2008 paul.bentham@robinsons-uk.com Behind the Scenes (0) One of the pitfalls of being involved in any sort of publishing is that you often forget what the time of year is. The relentless need for monthly magazines to produce next month’s issue (often with the following month shown on the cover) by the end of this month means that to writers and publishers... [More]
Fancy a chat ? 4. March 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) Carrying on the theme from my last blog entry, Keeping Ahead of the Cyber-Joneses, I'm pleased to inform you that we're trialling a piece of software on our website that will enable you to 'live chat' with a member of our Call Centre team. When browsing in the product areas of the site, look out fo... [More]
Keeping Ahead of the Cyber-Joneses 25. February 2008 paul.bentham@robinsons-uk.com Behind the Scenes (0) We all love the web, don’t we? The fact you’re even reading this blog means that you’re probably quite a seasoned surfer. By and large, we’d all agree that the internet has brought so many fantastic aspects to our daily life. How many people would have thought even five years ago how sites like Goog... [More]
One Good Reason to Stick Together 8. February 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) Sometimes, it's easy to be cynical in this job. One of the fundamentals of Marketing is 'segmenting', the practice of splitting up the big list of customers you have into smaller, more precise types, so you can better understand the requirements of each group. Of course, where horses are concerned, ... [More]
Requisite Trailer gets 'Pimped' 23. January 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) We were delighted to hear from recent Requisite trailer customer Sue Andrew, recently. In addition to the usual feedback that we're always glad to receive from new trailer owners about their new purchase, Sue had an extra bit of news, that we weren't expecting. If you're familiar with MTV's 'Pimp M... [More]
Welcome to the Rob-Blog 22. January 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) Joining the Blogosphere One of our New Year's resolutions for 2008 was to continue to present a more human face to Robinsons, and I hope you find that to be the case. One way to do this is for us to write a blog. If you're new to the concept of blogs and blogging, I believe it comes from the words... [More]