One Good Reason to Stick Together 8. February 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) Sometimes, it's easy to be cynical in this job. One of the fundamentals of Marketing is 'segmenting', the practice of splitting up the big list of customers you have into smaller, more precise types, so you can better understand the requirements of each group. Of course, where horses are concerned, ... [More]
Requisite Trailer gets 'Pimped' 23. January 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) We were delighted to hear from recent Requisite trailer customer Sue Andrew, recently. In addition to the usual feedback that we're always glad to receive from new trailer owners about their new purchase, Sue had an extra bit of news, that we weren't expecting. If you're familiar with MTV's 'Pimp M... [More]
Welcome to the Rob-Blog 22. January 2008 paul.bentham@robinsons-uk.com Miscellaneous (0) Joining the Blogosphere One of our New Year's resolutions for 2008 was to continue to present a more human face to Robinsons, and I hope you find that to be the case. One way to do this is for us to write a blog. If you're new to the concept of blogs and blogging, I believe it comes from the words... [More]