Equestrian Blog

News and thoughts from around the equestrian community

A New Logo for a New Era

Guess What? We've decided to update our logo!

We felt the time was right for a change as we wanted something that said 'horse' a little more strongly. We also felt it necessary, as others have done, that we have a logo which includes a handy reference to our website.

Amongst all the changes and innovation, we also wanted to keep some aspects of our identity, such as the colours we've used – and we also wanted to look to our past, which we've done with the typeface we've chosen.

The motif is inspired by a running horse, to reflect the joy of horses that we all feel. The horse is deliberately reproduced in its simplest form, to symbolise the simplicity we strive to offer you in the way you can find the products you're looking for.

We hope you like it but, perhaps more importantly, we hope you'll recognise it as the sign of a company who have for many years been at the forefront of finding the very best products – at the very best prices – for you and your horse.

We'll be phasing the new logo in to our literature and our stores over the next few months and the new logo will be in place at our forthcoming Leeds store (see below) very soon.

We've taken the decision to change the logo on our website, our social pages and on all our emails from Wednesday 10th December.

Obviously, all our physical signage will take a little longer to replace...





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