|Express Eventing claims to bring the spirit of 20Twenty Cricket to the sport of eventing. The three-phase format is shortened to a few hours, with the world’s best horses and riders all competing in a spectacular stadium environment. The International Cup has attracted 20 of the sport’s biggest names and the backing of British Eventing.
I’m sure the £100,000 first prize helped to convince a few riders, remembering that the richest ‘regular’ event, Badminton pays out £60,000 to the winner. Even so, someone had to come up with the money and someone else had to ‘think big’ in order to convince them to do so. I admire anyone who can turn a big idea into a big success and I really hope that this venture is successful.